About Us
A team of innovators
and animal lovers
MOLECULE is the answer to a simple question we asked ourselves 12 years ago: why does everyone talk about food for our pets, while no one questions the water? We set out to answer that. It led us to laboratories in two countries.
Our Story:
How MOLECULE Was Created
Pet food is an industry worth billions of euros every year. Premium brands, holistic nutrition, raw meals, hypoallergenic lines – an entire science focused on one end of the bowl.
The other end – water – has for years been treated as a solved problem. Tap water, a bowl from the shop, done. Nobody asked whether the water in that bowl after a few hours is still water in the sense your pet’s body needs.
[Branko/Milica to fill in – a short anecdote about how the idea was born. Suggestion: a story about a specific pet, a problem, a moment of insight. 2-3 sentences. If there is no personal story, the alternative is a plain description: “In cooperation with scientists who have been studying the physics of water for decades, in [year] the team began developing a prototype…”].
That is how MOLECULE was created – an attempt to give proper weight back to the other end of the bowl.
MORE THAN AN ORDINARY WATER BOWL
We do not make bowls. We make evidence.
Before we released the first MOLECULE for sale, we went through two independent laboratories, in two countries, with two different protocols.
- Institute for Biological Research “Siniša Stanković” (Belgrade, 2022) — the Allium anaphase-telophase test showed 49% less chromosomal damage in treated water (p = 0.002).
- Laboratory for Plant Cytogenetics (Domžale, Slovenia, 2018) — the Allium metaphase test showed a reduction in genotoxicity from 10.0% to 3.5% (p = 0.0153).
Both reports are publicly available. We do not ask you to trust our word – we ask for trust on the basis of numbers.
HOW WE MAKE MOLECULE
Materials, partners, and where it is made.
The MOLECULE bowl is made of Kostil® B 366 – a high-quality plastic from Versalis (Italy), with NSF 51 certification for direct contact with food and water. The same material is used in the baby-products industry.
The H2Q component – the plastoferrite magnetic element at the heart of the bowl – was developed in cooperation with [Branko-Milica to fill in – name of the partner institute or experts who worked on H2Q technology]. It is patented [Branko-Milica to fill in – patent number, year, jurisdiction].
Assembly, packaging and quality control take place in [Branko-Milica to fill in – city and country of production]. Every unit carries a unique serial code for verifying authenticity before it leaves our line.
Molecule in Numbers
THE NUMBERS THAT DEFINE
40+
Years of science behind the bowl
2
Laboratories in two countries
100+
Satisfied owners and pets
10+
Years of operation without replacement
Plans for the Future
Molecule keeps moving forward
MOLECULE begins with a water bowl, but the principles behind it – higher-quality water structure, easier cellular absorption, modern and durable design – apply much more broadly. We are already working on the next products that follow the same logic, but we will say more when we can show them with the same level of evidence we brought with the MOLECULE bowl.
If you want to be the first to hear – follow us on Instagram or send us a message.
LET'S TALK
Questions, suggestions, partnerships, press inquiries - the best way is through one of these channels: